Capet Crêpes is a food truck brand I designed, inspired by the elegance, romance, and rich cultural heritage of France. The name “Capet” pays tribute to the historic Capetian royal family, a connection I brought to life in the logo by incorporating a crown—symbolizing tradition, nobility, and refined taste. Since crêpes originated in France, the branding is a celebration of their roots, blending historical influence with modern charm.
To reflect the menu’s sweet and savory offerings, I designed heart-shaped elements that subtly resemble strawberries. These not only hint at the fresh ingredients used in the crêpes but also evoke a sense of love and warmth—echoing France’s reputation as the land of romance. The heart motif reinforces the personal, indulgent experience Capet Crêpes offers, especially through its customizable menu options that allow customers to craft their own creations.
Food Truck Design
Capet Crêpes is a French-inspired food truck concept I designed, featuring a crown-topped crêpe logo that blends elegance with warmth. The branding reflects the romance of France with heart-shaped strawberries and a soft pink palette, creating a royal yet inviting feel perfect for a modern street food experience.
Business Card Design
This loyalty card design for Capet Crêpes features a soft, romantic aesthetic with heart-shaped stamp icons that reflect the brand’s French-inspired charm. The elegant typography and crowned crêpe logo reinforce the theme of indulgence and royalty, offering customers a visually cohesive and rewarding experience.
This postcard-style business card for Capet Crêpes features a playful heart pattern and bold call-to-action, inviting customers to “Come get your royal crêpe today!” while showcasing key contact details in a clean, elegant layout.
Packaging and Uniform Design
The packaging for Capet Crêpes was designed to reflect the brand’s romantic and regal identity, featuring soft pink tones, heart motifs, and the signature crowned crêpe logo. Each element was thoughtfully placed to create a charming, cohesive look that enhances the customer experience and reinforces the feeling of indulging in something truly special.
Animation Design
I created two animated visuals for Capet Crêpes using Adobe After Effects, specifically designed for social media promotion. The first animation highlights the logo with playful motion elements like floating hearts and a glowing crown, while the second showcases a crêpe being made step-by-step, ending with the tagline “Breakfast fit for royalty”—both crafted to boost engagement and bring the brand’s charm to life online.
How to make Crepes Animation
I created a crêpe-making animation video for Capet Crêpes using Adobe After Effects, illustrating each step from pouring the batter to the final folded crêpe. The animation combines smooth transitions, playful motion, and branded colors to create an engaging and visually delicious tutorial that reflects the charm of the Capet Crêpes brand.